Founded in 1994, the Colorado River Alliance believes that a healthy flowing river is imperative to the well-being of our communities and state. Their mission is to champion the long-term vitality of the Texas Colorado River through education and engagement, and by partnering with the LCRA, they provide river stewardship and are champions for the people, ecosystems, communities, and businesses that depend on this essential natural resource.
To commemorate their 30th Anniversary, the CRA came to us for an updated graphics system as well as to strengthen their overall educational outreach strategy with updated interactive learning materials for children in Kindergarten through 5th grade. In order to accommodate both the CRA’s distinct asks, we conceptualized and designed two unique campaigns: the Ultimate River Hero and Every Drop Counts campaigns.
Recognition:
Design for Greater Good Award, 2023 TXST ComDes Exit Review
To commemorate their 30th Anniversary, the CRA came to us for an updated graphics system as well as to strengthen their overall educational outreach strategy with updated interactive learning materials for children in Kindergarten through 5th grade. In order to accommodate both the CRA’s distinct asks, we conceptualized and designed two unique campaigns: the Ultimate River Hero and Every Drop Counts campaigns.
Recognition:
Design for Greater Good Award, 2023 TXST ComDes Exit Review
Art Direction: Fallon Russell, Colin Morris, Tristan Renteria, Isabel Cordero, Emilee Lerma, Joseph Maxfield
Copywriting: Fallon Russell, Colin Morris, Joseph Maxfield, Isabel Cordero
Design Research: Isabel Cordero
Illustration: Ellie Peña, Tristan Renteria
Layout: Fallon Russell, Colin Morris
Merchandise: Emilee Lerma, Joseph Maxfield
Copywriting: Fallon Russell, Colin Morris, Joseph Maxfield, Isabel Cordero
Design Research: Isabel Cordero
Illustration: Ellie Peña, Tristan Renteria
Layout: Fallon Russell, Colin Morris
Merchandise: Emilee Lerma, Joseph Maxfield
Ripple The River Hero
We created the character, Ripple, as the River Hero mascot to engage younger audiences on their journey. Ripple's design features a simplified, cartoon-like appearance with rounded edges and exaggerated features to foster familiarity and a sense of excitement. The River Hero campaign invites the CRA’s younger target audience into the world of river conservation and protection through an interactive activity book and a map-poster hybrid
The Water Plan
A foldable map-poster hybrid was created to adapt the Texas Water Development complex data and information found in their 2022 State Water Plan into an engaging and easily digestible graphic more suitable for the younger target audience.
A foldable map-poster hybrid was created to adapt the Texas Water Development complex data and information found in their 2022 State Water Plan into an engaging and easily digestible graphic more suitable for the younger target audience.
Ripple's River Adventure Book
Original, tailored activities and content were created to align with CRA’s and Texas’ state curriculum standards. Readers engage with a series of challenging puzzles and vibrant illustrations aimed at equipping them with the knowledge and tools necessary to become the ultimate River Hero. Learning materials were produced in both English and Spanish to accommodate Texas’ bilingual landscape and to expand its reach.
Original, tailored activities and content were created to align with CRA’s and Texas’ state curriculum standards. Readers engage with a series of challenging puzzles and vibrant illustrations aimed at equipping them with the knowledge and tools necessary to become the ultimate River Hero. Learning materials were produced in both English and Spanish to accommodate Texas’ bilingual landscape and to expand its reach.
River Hero Merchandise
River Hero apparel was created to expand messaging and reach beyond the page on a series of t-shirts and superhero capes. We expanded the CRA color palette to introduce a bold and daring red and yellow, reminiscent of traditional superhero iconography.
River Hero apparel was created to expand messaging and reach beyond the page on a series of t-shirts and superhero capes. We expanded the CRA color palette to introduce a bold and daring red and yellow, reminiscent of traditional superhero iconography.
30th Anniversary Logo + Merchandise
The Every Drop Counts campaign leans into and expands upon the CRA’s existing brand mission and messaging around community-driven environmental impact to celebrate their 30 years of service.
The Every Drop Counts campaign leans into and expands upon the CRA’s existing brand mission and messaging around community-driven environmental impact to celebrate their 30 years of service.
