The objective of this project was to rebrand Happy Tab Kombucha and establish a new category in the market for gut-healthy beverages. Happy Tab Kombucha offers three yearly flavors that are voted on by its customers. The brand recognizes the significance of gut health and aims to help people on their journey to a healthier life by prioritizing gut health.
The design approach reflects the distinct personality of Happy Tab by incorporating playful colors, shapes, and typography. The proposed logo features a creative twist on the traditional can tab design by inverting the inner arc to form a cheerful smile. The brand's carbonation and probiotics served as the inspiration for the four main graphic elements in the brand identity.
Recognition:
Happy Tab Cans, Series, Honorable Mention
Recognition:
Happy Tab Cans, Series, Honorable Mention
