The goal of this project was to redesign the logo for a speakeasy called Hummingbar. The bar needed a more sophisticated and timeless mark to match the ambience of the place. The mark combines the classic shape and elements of a martini with a hummingbird. The color palette was directly inspired by the traditional colors of the two elements. To keep the classic ties, a serif typeface was used.
The proposed logo successfully unites a hummingbird and martini by keeping them sleek, simple, and the ratio of both elements balanced. The type and graphic successfully interact with one another by matching the type’s serifs with the foot of the glass.
Recognition:
Graphis New Talent 2023, Silver, Logo Design
Graphis New Talent 2023, Silver, Logo Design
