The goal of this project was to redesign the logo for a used book store called Literary Leftovers, located in Battle Ground, Washington. The small town bookstore was in need of a simple and more polished logo. The rebranded mark for Literary Leftovers is directly inspired by book embossers used to mark ownership of books. The mark combines the typical takeout box and bookmark shape to directly represent the establishment. To stay authentic to the store, the iconic paper and book cover colors were used in the brand's identity.
The proposed logo was successful in creating a cohesive mark through the use of color, shape, and type. The color palette radiates the classic aesthetic of older books while being implemented into a design that holds onto aspects of modernity. This allowed for the mark to successfully remain classic but not outdated.
Recognition:
Graphis New Talent 2023, Silver, Logo Design
LogoLounge Book 14, International
Graphis New Talent 2023, Silver, Logo Design
LogoLounge Book 14, International
